America

KFC Canada Ad

KFC Canada’s Viral “Sorry Utensils, it’s Finger Lickin’ Good,” Campaign

1 Comment / America, Billboards, Creativity, Funny Ads /

KFC Canada has cooked up a cheeky new advertising campaign celebrating the joy of eating their finger lickin’ good chicken with your hands. The new campaign was led by Creative Director Dhaval Bhatt from the Agency Rethink. Centered around a 60-second commercial and billboards spreading across the country, the campaign leans into KFC’s iconic tagline […]

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LINKEDIN AI

LinkedIn Ropes in AI to launch AI Assisted Posting and Messaging

Leave a Comment / America, Artificial Intelligence, News /

LinkedIn, the world’s leading professional networking platform, has taken a significant leap forward by integrating AI technology into its messaging and posting features. Gone are the days of receiving generic, copy-and-pasted InMail messages from recruiters. Instead, users will now encounter AI-curated notes tailored to their profiles and specific job descriptions, revolutionizing the way professionals connect

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Dos Equis: The Genius Behind “The Most Interesting Man in the World” Ad

Leave a Comment / America, Campaigns, Case Studies, Video Commercials /

Dos Equis, once a struggling beer brand, found itself in a predicament. Sales were stagnant, and they needed a fresh and captivating idea to revitalize their brand image. Seeking creative expertise, they turned to the Havas agency, and little did they know that their collaboration would birth one of the most iconic advertising campaigns of

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Elon Musk X

Elon Musk Announces X’s Commitment to Cover Legal Expenses for Users Facing Unfair Treatment from Employers

1 Comment / America, News /

In a bold move, Elon Musk, the prominent entrepreneur and CEO of X (formerly known as Twitter), has pledged to cover the legal expenses of individuals who face unjust treatment from their employers due to their activities on the social media platform. Mr. Musk, a self-proclaimed advocate of free speech, shared with users on Sunday

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Taco Bell Sued for Deceptive Advertising: Customers Demand Justice

Leave a Comment / America, News /

The Mexican Pizza sat temptingly on the restaurant menu, its cheesy tortilla bowl overflowing with seasoned beef, beans, tomatoes, and lettuce according to the photo. Frank licked his lips just thinking about digging into that generous portion, packed to the brim with flavor. He ordered one, plus a Grande Crunchwrap Supreme. When his number was

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Change Your Name to Subway and Get a Free Sandwich

Leave a Comment / America, Creativity, Experiential Ads, Funny Ads /

Sandwich chain Subway is taking marketing gimmicks to the next level with a wacky contest that promises free subs for life to someone who legally changes their first name to “Subway.” The contest, announced this week, will choose a random winner who will receive $750 to cover the costs of getting a legal name change

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Twitter Drops the “T” and Embraces the “X” in Bold Rebrand Move

4 Comments / America, News, Rebrands /

Elon Musk’s $44 billion acquisition of Twitter has swiftly prompted changes, like reportedly planning to rename the entire platform “X.” This is a very bold move from the World’s richest man but such a drastic rebrand comes with risks and challenges for advertisers and users. Pressure For a long time, CEO Elon Musk’s performance as

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threads

Threads is Dying

Leave a Comment / America, News /

Meta Platforms’ newest social app Threads seems to already be struggling to keep users engaged just two weeks after launching to much fanfare. Threads, an Instagram-based messaging app designed to foster close relationships with close friends and family, surpassed 100 million sign-ups in its first week. But engagement has quickly fallen off. Threads’ daily active

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Liquid Death

Liquid Death: How to Take a Boring Product and Make People Excited About it.

1 Comment / America, Campaigns, Case Studies, Creativity /

In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most boring product – bottled water – and gave it a rebellious makeover, infusing it with a punk rock attitude and marketing it to

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