Itel, a Chinese smartphone brand that has dominated the African market, is thrilled to unveil an exciting rebranding initiative that encompasses a fresh logo and brand identity. This announcement marks a significant milestone in itel’s history, blending contemporary aesthetics with its core mission of catering to the technological needs of underserved markets. In its ongoing […]
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The University of Cardiff has undergone a transformative rebranding process, courtesy of the Manchester design studio Only. Those familiar with the university will recognize its commitment to the Welsh Language Standards, which dictate that any publicly displayed text in Wales must be translated into Welsh and that Welsh should be treated on equal footing with
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Liquid Death has proven once again why they are masters of the beverage industry. When faced with legal threats from Arnold Palmer’s estate over their “Armless Palmer” tea-lemonade blend, they didn’t hesitate – they went straight for the nuclear option. The company revealed it will no longer call its half tea, half lemonade blend “Armless
The ongoing controversy surrounding Eskom’s corporate rebranding tender highlights important lessons for marketers, business leaders and entrepreneurs on balancing image and infrastructure. In times of crisis, focusing first on core service delivery before non-essential projects like rebranding is crucial. Eskom is battling severe financial problems, aging infrastructure, and its inability to meet South Africa’s power
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BingX, a prominent global crypto exchange, is thrilled to announce the launch of its groundbreaking rebranding initiative, solidifying its commitment to empowering traders. The rebranding represents BingX’s dedication to inspiring its users and ensuring secure, efficient, and effective trading experiences that keep them ahead of the curve. One of the key aspects of this transformation
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Expensify, the trailblazing expense reporting software, recently underwent a remarkable transformation, breathing new life into its brand. Recognizing the need to address a myriad of design challenges, the company embarked on a journey to redefine their visual language and establish a cohesive brand system. In the quest for a fresh aesthetic, Expensify embarked on a
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Anthem Sports & Entertainment, a global media company that operates across various platforms, has made an exciting announcement regarding its professional wrestling brand, IMPACT Wrestling. The company revealed that IMPACT Wrestling will be returning to its iconic name, Total Nonstop Action (TNA) Wrestling, during its upcoming pay-per-view event called “Hard To Kill.” This event, scheduled
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EVO Entertainment Group made a major announcement on Monday, revealing their plans to rebrand as Elevate Entertainment Group. Alongside this news, they also disclosed their acquisition of Violet Crown Cinemas, an arthouse chain based in Austin. Elevate Entertainment Group currently operates 15 cinema entertainment centers across the United States, with an additional four locations in
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In a society where the needs of one in four Americans with disabilities are often overlooked, the struggle to find employment and navigate accessible websites persists. Daman Wandke, a person living with a disability and the Founder and CEO of Wandke Accessibility, has experienced this firsthand and recognized the need for change. Wandke Accessibility has
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Pizza Express, a renowned pizza brand, unveiled a refreshed brand identity that pays homage to its rich heritage while embracing a more contemporary and refined aesthetic. The brand’s iconic logotype, originally designed by Italian designer Enzo Apicella in 1967, has been an integral part of Pizza Express for over five decades. However, the latest rebrand
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