What’s happening?
By Melody Korongwe In 2023, the Zimbabwean retail landscape began to shift. Edgars, one of the country’s largest clothing retailers, initiated a leadership overhaul in an effort to adapt to the challenges facing the sector. However, this move would prove to be too little, too late.By 2024, Edgars was reporting a substantial trading loss of […]
In the ever-evolving world of advertising, where capturing attention is increasingly challenging, Zimnat’s “Wrapped House” campaign stood out as a masterclass in creativity, emotional resonance, and strategic execution. Unveiled in the heart of Harare at the bustling intersection of Rekayi Tangwena and Bulawayo Road, the campaign transformed a simple yet powerful idea—home insurance as a
Zimnat’s Giant Ribbon-Wrapped House Stuns Harare, Igniting Social Media Frenzy Read More »
by Melody Korongwe Nike recently unveiled its new brand anthem, “You Can’t Win. So Win,” during Super Bowl LIX in 2025. This powerful campaign celebrates the resilience and determination that define the world of sports. More than just an anthem, “You Can’t Win. So Win” is a rallying cry that inspires athletes to push beyond
Nike’s Superbowl LIX Ad: “You Can’t Win. So Win” – Defying Doubt in Sports Read More »
by Melody Korongwe Since its inception, Bolt has grown to become a household name in over 600 cities globally, with 200 million people using its services daily. But in 2025, the company has taken its biggest leap yet with a total brand refresh, marking the most significant update since 2019. This transformation isn’t just about
Bolt Rebrands, Executes a Subtle Brand Refresh Read More »
by Melody Korongwe The recent closure of Shoprite stores in Blantyre and Lilongwe has sent shockwaves through the market, leaving consumers scrambling to find alternative shopping options. The Malawi Bureau of Standards (MBS) temporarily shut down the stores due to poor hygiene and the sale of expired goods. For many consumers, Shoprite was more than
MBS Closes down Shoprite stores in Malawi due to Poor Hygiene, Consumers brunt the pain Read More »
by Melody Korongwe The recent closure of OK Zimbabwe branches,one of the country’s largest and most trusted retail chains, has dramatically reshaped Zimbabwe’s shopping landscape. For years, OK Zimbabwe was a staple for affordable and reliable goods, offering a wide selection of groceries, household items, and essentials. Its sudden shutdown has left customers grappling with
by Melody Korongwe Oreo, the iconic cookie brand that has delighted taste buds worldwide for over a century, is making waves again with the announcement of a new, never-before-seen flavor. Known for its inventive and bold flavor combinations, Oreo has built a reputation for pushing the boundaries of cookie innovation. From Pumpkin Spice to Carrot
Introducing Oreo Mocha Creme: A Bold New Coffee-Inspired Flavor for Oreo Fans Read More »
by Melody Korongwe Harare, Zimbabwe – Commuter transport services in Harare have been a staple of the city’s transportation system, providing affordable and convenient travel options for thousands of commuters daily. Despite their inventive marketing approaches, including catchy slogans, colorful branding, and social media presence, many commuters are not impressed with the kombi operators’ marketing
by Melody Korongwe Walmart, the world’s largest retailer, has introduced a new logo in an effort to refresh its brand and appeal to a new generation of shoppers. The redesign has sparked mixed reactions among customers and design experts alike. In a press release on January 13, 2025,the company announced a comprehensive brand refresh, including
Walmart Rebrand: Walmart’s New Logo Sparks Online Conversation Read More »
by Melody Korongwe Tapiwa Ziwaya, a skilled tailor in Chitungwiza, had built a reputation for his attention to detail and excellent customer service. Despite his decade-long experience in tailoring, a recent incident with a notorious perfectionist, Mr. Moyo, would change everything. Mr. Moyo had approached Ziwaya to create trousers for an upcoming conference. He provided
Tailor’s troubles: When customer satisfaction goes awry Read More »