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Marketing Tips for Poultry Farming: Insights from Mrs. Matimbe and the Community

Leave a Comment / How To, News, Zimbabwe / admin

By Melody Korongwe Poultry farming is a lucrative business, but success depends not only on quality production but also on effective marketing. Many farmers struggle to find reliable buyers, maintain profitability, and expand their customer base. To gain insights into successful marketing strategies, we spoke with Mrs. Matimbe, a local poultry farmer who has built […]

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The Kendrick Lamar Effect: New Ho King experiences ‘euphoria’ with mention in Drake Diss

Leave a Comment / America, Campaigns, Learn, News / admin

In today’s digitally connected world, influencer marketing has become a major force for businesses both large and small. Savvy brands partner with popular social media personalities and celebrities to gain exposure and grow customer bases. However, one little-known Toronto restaurant recently showed that even an offhand mention from a celebrity can provide an incredible, unforeseen

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Why I think good product is king as a marketer

Leave a Comment / Learn, News, Opinions / admin

As a marketing professional, few things keep me up at night more than the looming threat of disruption. No matter how meticulously we craft strategies and optimize campaigns, trends are destined to shift and the ever-crowded playing field demands constant evolution. It’s maddening, to say the least, trying to both appease the gods of metrics

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The Phenomenal Success of the OK Grand Challenge Promotion

Leave a Comment / Case Studies, Learn, News, Zimbabwe / admin

For over three decades, the OK Grand Challenge promotion has captivated Zimbabwe like no other consumer marketing campaign in the country’s history. The promotion has proven its unmatched ability to lift spirits through incentivizing everyday acts of normalcy – like shopping, encouraging stakeholders to participate and celebrate together – even amid national crises. The OK

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Defying Gravity: The Captivating Creativity of this Coca Cola Light Print Ad

Leave a Comment / America, Case Studies, Learn, News, Print Ads / admin

Advertising has seen many creative campaigns over the years that stopped viewers in their tracks. This Coca cola light/diet coke inventive print advertisement featuring an unusual scenario has sparked a fascination worldwide. Consisting of a single peculiar image, the ad mystified audiences as it plays with expectations through whimsical storytelling. Rather than plainly promote its

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Cowrywise Minimalistic Billboard: A Bold Marketing Move or Missed Opportunity?

Leave a Comment / Africa, Billboards, Campaigns, Case Studies, News / admin

In the digital age, where attention spans are short and visual stimuli are abundant, the power of effective advertising cannot be understated. Recently, Nigerian savings and investment platform, Cowrywise, made waves on social media platform X (formerly known as Twitter) with their minimalist billboard campaign. The billboard featured only the words “cowrywise.com” in bold, without

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Kanye’s Minimalist Masterclass: How a $0 Super Bowl Ad Drived $19M in Sales

1 Comment / America, Case Studies, Learn, News, Video Commercials / admin

Hip hop legend and fashion mogul Kanye West took an unconventional approach to Super Bowl advertising this year that seemed to defy conventional wisdom. Instead of spending millions on producing an actual commercial, West secured a $7 million spot during the 2024 Super Bowl broadcast but filled the time by subverting expectations, keeping his ad

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Range Rover: How a Sub-brand Outshone its Parent Brand

Leave a Comment / Case Studies, News, UK / admin

From humble beginnings as Land Rover’s more luxurious offering, the Range Rover has completed one of the most spectacular brand rise stories in automotive history. Where other marques were content to rest on past achievements, the Range Rover kept evolving to fulfill changing customer desires. Each new generation built on the last with enhanced refinement,

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Possible Reasons Why Solo Stove’s Partnership with Snoop Dogg Failed to Spark Sales

1 Comment / America, Case Studies, News / admin

Last year, outdoor brand Solo Stove took a big risk in their marketing strategy by partnering with legendary rapper Snoop Dogg for a promotional campaign. Hoping to capitalize on Snoop’s massive social media presence, they crafted an elaborate viral story about the musician “giving up smoke” in favor of Solo Stove’s smokeless fire pits. While

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The Tesla Cybertruck, why it pays to have a unique product

Leave a Comment / America, Case Studies, Learn, News / admin

In today’s saturated markets, it can be difficult for new products to stand out from the crowd and grab consumers’ attention. With so many similar offerings from various brands, it is becoming increasingly important for companies to introduce truly unique products that break the mold. Having a unique product simplifies the marketing process and gives

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