by Elton Zvinavashe I fondly remember the thrills and excitement that came with the prospect of my mother letting me tag along during her shopping adventures in town. I choose to use the word adventure in an attempt to accurately describe the complex and almost sophisticated the process seemed to be. I will be playing […]
`Google Lens , An E-commerce Game Changer. Read More »
By Melody Korongwe 1664 Blanc is making waves at London Fashion Week (LFW) 2025 with its latest campaign, demonstrating that beer and high fashion can coexist. Through a visually striking and artistically driven marketing approach, the premium beer brand is breaking traditional industry norms and carving out a presence in the fashion world. Building on
1664 Blanc Makes a Statement at London Fashion Week with Latest Campaign Read More »
By Melody Korongwe Poultry farming is a lucrative business, but success depends not only on quality production but also on effective marketing. Many farmers struggle to find reliable buyers, maintain profitability, and expand their customer base. To gain insights into successful marketing strategies, we spoke with Mrs. Matimbe, a local poultry farmer who has built
Marketing Tips for Poultry Farming: Insights from Mrs. Matimbe and the Community Read More »
By Melody Korongwe After decades of maintaining its classic contour bottle design, Coca-Cola is introducing a significant update aimed at modernizing its appearance and enhancing sustainability. This redesign reflects the company’s commitment to innovation while honoring its rich heritage. The Evolution of the Contour Bottle To understand the significance of this change, it’s important to
Coca-Cola’s Iconic bottle gets a modern makeover Read More »
By Melody Korongwe South Africa’s retail sector is undergoing a major shake-up. While giants like Pick n Pay, SPAR, and Italtile are scaling down operations and closing underperforming stores, Shoprite is charging ahead with an aggressive expansion strategy. Defying the broader market trend, the retail giant is not just surviving but it’s thriving, adding hundreds of
Shoprite bucks Retail Trend in South Africa With Aggressive Expansion Read More »
By Melody Korongwe Dawtona, a prominent Polish producer of processed vegetables, has recently embarked on a transformative journey that is set to redefine its identity and elevate its position in the market. To achieve this ambitious goal, Dawtona partnered with Warsaw-based branding agency BNA (Brand New Attitude). Together, they unveiled a comprehensive rebranding initiative that
Dawtona Rebrands, Introduces New Logo Read More »
By Melody Korongwe YouTube, the world’s largest video-sharing platform, has unveiled a subtle yet impactful brand refresh, showcasing its commitment to enhancing user experience and embracing contemporary design trends. At the heart of this refresh is a vibrant new hue, carefully crafted to honor YouTube’s legacy while modernizing its visual identity. With billions of users
YouTube’s Subtle Rebrand, Logo Redesign Read More »
By Melody Korongwe In 2023, the Zimbabwean retail landscape began to shift. Edgars, one of the country’s largest clothing retailers, initiated a leadership overhaul in an effort to adapt to the challenges facing the sector. However, this move would prove to be too little, too late.By 2024, Edgars was reporting a substantial trading loss of
In the ever-evolving world of advertising, where capturing attention is increasingly challenging, Zimnat’s “Wrapped House” campaign stood out as a masterclass in creativity, emotional resonance, and strategic execution. Unveiled in the heart of Harare at the bustling intersection of Rekayi Tangwena and Bulawayo Road, the campaign transformed a simple yet powerful idea—home insurance as a
Zimnat’s Giant Ribbon-Wrapped House Stuns Harare, Igniting Social Media Frenzy Read More »
by Melody Korongwe Nike recently unveiled its new brand anthem, “You Can’t Win. So Win,” during Super Bowl LIX in 2025. This powerful campaign celebrates the resilience and determination that define the world of sports. More than just an anthem, “You Can’t Win. So Win” is a rallying cry that inspires athletes to push beyond
Nike’s Superbowl LIX Ad: “You Can’t Win. So Win” – Defying Doubt in Sports Read More »