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1664 Blanc Makes a Statement at London Fashion Week with Latest Campaign

By Melody Korongwe 1664 Blanc is making waves at London Fashion Week (LFW) 2025 with its latest campaign, demonstrating that beer and high fashion can coexist. Through a visually striking and artistically driven marketing approach, the premium beer brand is breaking traditional industry norms and carving out a presence in the fashion world. Building on

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poultry-farming

Marketing Tips for Poultry Farming: Insights from Mrs. Matimbe and the Community

By Melody Korongwe Poultry farming is a lucrative business, but success depends not only on quality production but also on effective marketing. Many farmers struggle to find reliable buyers, maintain profitability, and expand their customer base.  To gain insights into successful marketing strategies, we spoke with Mrs. Matimbe, a local poultry farmer who has built

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coca-cola

Coca-Cola’s Iconic bottle gets a modern makeover

By Melody Korongwe After decades of maintaining its classic contour bottle design, Coca-Cola is introducing a significant update aimed at modernizing its appearance and enhancing sustainability. This redesign reflects the company’s commitment to innovation while honoring its rich heritage. The Evolution of the Contour Bottle To understand the significance of this change, it’s important to

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shoprite

Shoprite bucks Retail Trend in South Africa With Aggressive Expansion

By Melody Korongwe South Africa’s retail sector is undergoing a major shake-up. While giants like Pick n Pay, SPAR, and Italtile are scaling down operations and closing underperforming stores, Shoprite is charging ahead with an aggressive expansion strategy. Defying the broader market trend, the retail giant is not just surviving but it’s thriving, adding hundreds of

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dawtona-rebrand

Dawtona Rebrands, Introduces New Logo

By Melody Korongwe Dawtona, a prominent Polish producer of processed vegetables, has recently embarked on a transformative journey that is set to redefine its identity and elevate its position in the market. To achieve this ambitious goal, Dawtona partnered with Warsaw-based branding agency BNA (Brand New Attitude).  Together, they unveiled a comprehensive rebranding initiative that

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youtube-rebrand-new-logo

YouTube’s Subtle Rebrand, Logo Redesign

By Melody Korongwe YouTube, the world’s largest video-sharing platform, has unveiled a subtle yet impactful brand refresh, showcasing its commitment to enhancing user experience and embracing contemporary design trends. At the heart of this refresh is a vibrant new hue, carefully crafted to honor YouTube’s legacy while modernizing its visual identity. With billions of users

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harare-boutiqe-mall

How Clothing Boutique Retailers are Thriving in a Challenging Zimbabwean Retail Market: Mimmie Boutique

By Melody Korongwe In 2023, the Zimbabwean retail landscape began to shift. Edgars, one of the country’s largest clothing retailers, initiated a leadership overhaul in an effort to adapt to the challenges facing the sector. However, this move would prove to be too little, too late.By 2024, Edgars was reporting a substantial trading loss of

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zimnat-insurance

Zimnat’s Giant Ribbon-Wrapped House Stuns Harare, Igniting Social Media Frenzy

In the ever-evolving world of advertising, where capturing attention is increasingly challenging, Zimnat’s “Wrapped House” campaign stood out as a masterclass in creativity, emotional resonance, and strategic execution. Unveiled in the heart of Harare at the bustling intersection of Rekayi Tangwena and Bulawayo Road, the campaign transformed a simple yet powerful idea—home insurance as a

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nike-superbowl-ad-so-win

Nike’s Superbowl LIX Ad: “You Can’t Win. So Win” – Defying Doubt in Sports

by Melody Korongwe Nike recently unveiled its new brand anthem, “You Can’t Win. So Win,” during Super Bowl LIX in 2025. This powerful campaign celebrates the resilience and determination that define the world of sports. More than just an anthem, “You Can’t Win. So Win” is a rallying cry that inspires athletes to push beyond

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