More than 3 billion people around the world use social media each month with 9 in 10 of those users accessing their chosen platforms via mobile devices. In Africa, people have more access to mobile phones than electricity and clean drinking water. Of all the mobile phone companies active in Africa right now, only one […]
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The Pepsi Challenge was one of the most iconic marketing campaigns of the 20th century. Launched in 1975, it invited people to taste two unlabeled cups of cola and choose which one they preferred. One of the cups contained Pepsi, and the other contained Coca-Cola. The campaign was based on a simple idea – that
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When it comes to the cola wars, Coca Cola has long been the dominant player in Africa. However, Pepsi is increasingly gaining ground and starting to outsell Coke across the continent. There are a few key reasons for Pepsi’s growing success in Africa. Price and Availability First, Pepsi understands that African consumers care more about
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This week we had the chance to sit down, discuss and learn from rising Music mogul Diana Elisha Nheera. She has done a lot of phenomenal work in the music industry from being Nutty O’s famous manager to working with legends such as ExQ. Enjoy the conversation! So where did Diana Nheera grow up? I
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Zimbabwe’s biggest choreographer John Cole, has made history by becoming the first choreographer in Zimbabwe to be verified across all major social media platforms. This is a remarkable achievement for someone operating in a dance industry that is semi-formalized, with many dancers in Zimbabwe being dance enthusiasts rather than professional choreographers. Cole’s success is a
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This week Leslie Mupeti (LM) had a chance to sit down and learn from renowed entrepreneur and comedian Carl Joshua Ncube (CJ), discussing the business side of things. Enjoy the conversation. L.M You’ve had an illustrious career as a comedian. You have also done big projects for parastatals and big corporations in the field of
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Zimbabweans have something to look forward to! Zimbabwean serial entrepreneur Kuda Musasiwa and his team are set to launch a new chatbot platform powered by Open AI, which is set to revolutionize the way Zimbabweans access information. The platform, named ZivAi, will be trained on the local Zimbabwean context, including the constitution, books, and general
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Canadian musician The Weeknd has announced that he is rebranding and killing off his alter ego, “The Weeknd.” The singer, whose real name is Abel Tesfaye, has hinted that he will now be recording music using his real name. He even changed his Twitter and Instagram profiles from The Weeknd to Abel Tesfaye. Tesfaye first
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Kenyan start-up Amini has raised $2m in pre-seed funding for its AI and satellite technology platform, which aims to address Africa’s environmental data gap. The six-month-old company gathers data from weather sensors and other sources and provides local and international companies with environmental information. Amini’s founder, Kate Kallot, said the platform could provide granular data
Western Union, one of the most recognizable names in the global payments industry, has recently undergone a major rebranding effort. The company’s new logo and visual identity were handled by Love Street and Company, a creative agency based in Los Angeles California. The new logo features a monogram that is designed to feel like calligraphic
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