Elon Musk’s $44 billion acquisition of Twitter has swiftly prompted changes, like reportedly planning to rename the entire platform “X.” This is a very bold move from the World’s richest man but such a drastic rebrand comes with risks and challenges for advertisers and users. Pressure For a long time, CEO Elon Musk’s performance as […]
Twitter Drops the “T” and Embraces the “X” in Bold Rebrand Move Read More »
Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters brilliantly brought this concept to life in their print advert which showcased the power of their markers to cut through clutter. The advert
The Genius Luxor Highlighter Ad: Find the needle in the haystack. Read More »
Meta Platforms’ newest social app Threads seems to already be struggling to keep users engaged just two weeks after launching to much fanfare. Threads, an Instagram-based messaging app designed to foster close relationships with close friends and family, surpassed 100 million sign-ups in its first week. But engagement has quickly fallen off. Threads’ daily active
With creativity and innovation at its core, ZIMNAT has once again shown it is an advertising force to be reckoned with. The insurance giant has walked away with the award for The Insurance Company with The Most Innovative Advertising Strategies in the Zimbabwe Independent 2023 Insurance Survey. The judges could not ignore ZIMNAT’s recent guerrilla
The steel metal men standing outside Harare’s popular construction house have been a landmark feature for decades, capturing the spirit of hard work and construction. But this winter, the metal men got a colourful makeover thanks to an innovative advertising campaign by Zimbabwe’s leading insurance company, ZIMNAT. The three steel statues depict shirtless construction workers,
Clothing the Metal Men: ZIMNAT Goes Creative With Their Latest Advertising Campaign Read More »
In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most boring product – bottled water – and gave it a rebellious makeover, infusing it with a punk rock attitude and marketing it to
Liquid Death: How to Take a Boring Product and Make People Excited About it. Read More »
A new kitchen appliance aims to make cooking sadza, Zimbabwe’s iconic mealie meal porridge staple food, faster and easier. The Sadza Cooker, invented by Zimbabwean entrepreneur Caroline Gundu, works by mixing water and mealie meal inside a sealed container with a heating element and rotating paddle stirrer. Controls allow the appliance to precisely set the
New Sadza Cooker Invented by Zimbabwean Chef Read More »
Ditshego Media’s marketing team has developed an advertising masterpiece with the second installment of their “Do They Know Who You Are?” campaign. After the hugely successful launch of the first ad which garnered widespread viral viewership, the follow-up ad has exceeded all expectations. Within the first day of its release, “Do They Know Who You
Blackwolf’s latest advert for their Sonic Scrubber product is a masterclass in clever and compelling advertising. In just 30 seconds, the advert succinctly showcases the key benefits of the product in a highly creative and memorable fashion. The ad begins by transporting the viewer into a shower scene, where we are introduced to the main
The Genius Blackwolf Sonic Scrubber Commercial Read More »
If you’re looking to revamp your living space but don’t know where to start, Design Mate is an AI-powered interior design chatbot that can provide instant inspiration and ideas tailored to your unique style. Forget spending hours scrolling through Pinterest boards or working with expensive interior designers. With Design Mate, all you need is WhatsApp
Design Mate: The Future of Interior Design is Here Read More »