By Melody Korongwe In a move that has sparked discussion across Zimbabwe’s business and marketing circles, OK Zimbabwe has officially reverted to its traditional emblem, previously discarded in the 2023 rebrand, in favor of its recently introduced logo. The shift marks a strategic decision by the retail giant to return to its roots while maintaining […]
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By Melody Korongwe In a move set to redefine its corporate identity and strategic direction, EcoCash Holdings Zimbabwe is poised to undergo a significant rebranding, transforming into TN CyberTech Investments Holdings Limited. This decision, slated for an Extraordinary General Meeting (EGM) on June 13, 2025, marks a pivotal moment for the fintech giant, as it
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By Melody Korongwe Harare, Zimbabwe,12 May 2025– Percent, a rising fintech company, has ignited a flurry of discussion across the digital landscape with the unveiling of its striking new visual identity, crafted the collaborative efforts of design agency MINO and acclaimed visual artist Angela Alberca. This comprehensive rebrand marks a significant evolution for the company,
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By Melody KorongweIn an age dominated by bright white consumer goods, Naked Paper is choosing a different path—one that is honest, raw, and rooted in sustainability.Formerly known as Naked Sprout, the eco-conscious tissue brand has unveiled a bold rebrand with the help of London design studio Other way.The result is a visual and verbal identity
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Steward Bank Zimbabwe, originally founded as TN Bank by businessman Tawanda Nyambirai, has undergone another major rebranding—this time reverting to its roots under the new name TN Cybertech Bank. This change follows Nyambirai’s recent reacquisition of the bank from EcoCash Holdings Zimbabwe Limited (EHZL), a subsidiary of Econet Wireless Zimbabwe, owned by billionaire Strive Masiyiwa. From
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By Melody Korongwe Uniqode’s recent rebrand, masterfully executed by Studiokoto, exemplifies this principle. Formerly known as Beaconstac, Uniqode has emerged with a fresh identity that reflects its mission to “Map Every Move” by seamlessly bridging the physical and digital worlds through advanced QR code technology. One of the most distinctive aspects of Uniqode’s rebrand is
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By Melody Korongwe Diana’s Seafood, a beloved Canadian seafood purveyor with a 45-year legacy, has undergone a striking transformation, courtesy of Montreal-based design studio, Wedge. The rebrand aimed to modernize the brand’s image while preserving its authentic roots, and the social media sphere has been abuzz with reactions. Wedge’s strategy centered on positioning Diana’s as
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By Melody Korongwe Megaplex has unveiled a bold rebrand, reinforcing its status as a premier entertainment destination where unforgettable moments come to life. This transformation, crafted in partnership with renowned branding agency Matchstic, aims to reignite the “mega” in Megaplex. The refreshed visual identity captures the essence of the Megaplex experience, from the thrill of
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By Melody Korongwe Dawtona, a prominent Polish producer of processed vegetables, has recently embarked on a transformative journey that is set to redefine its identity and elevate its position in the market. To achieve this ambitious goal, Dawtona partnered with Warsaw-based branding agency BNA (Brand New Attitude). Together, they unveiled a comprehensive rebranding initiative that
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By Melody Korongwe YouTube, the world’s largest video-sharing platform, has unveiled a subtle yet impactful brand refresh, showcasing its commitment to enhancing user experience and embracing contemporary design trends. At the heart of this refresh is a vibrant new hue, carefully crafted to honor YouTube’s legacy while modernizing its visual identity. With billions of users
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