Western Union, one of the most recognizable names in the global payments industry, has recently undergone a major rebranding effort. The company’s new logo and visual identity were handled by Love Street and Company, a creative agency based in Los Angeles California. The new logo features a monogram that is designed to feel like calligraphic […]
Western Union rebrands: Introduces new logo and new visual identity Read More »
Coca-Cola has always been a brand that celebrates art and creativity. In their latest ad campaign, called “Masterpiece,” they take this to the next level by using artificial intelligence (AI) to create a truly unique and visually stunning experience. The ad features a Coca-Cola bottle traveling through different works of art, from classic paintings to
Coca Cola uses Stable Diffusion AI to create ‘masterpiece’ AD Read More »
Vice Media Group, the youth-focused digital publisher that was once valued at almost $6 billion, is now being sold for just $225 million. It has filed for bankruptcy, but it will continue to operate during the process and is expected to emerge as a financially healthy and stronger company in two to three months. Vice
Vice Media’s Downfall: A Cautionary Tale for Online Publishers Read More »
Just as a writer creates a character with a unique personality, backstory, and set of values, a business must create a brand personality that reflects its core values, mission, and target audience. The brand’s personality should be authentic, relatable, and consistent across all its interactions with customers, just as a well-developed character is consistent in
Brand Personality: 4 ways to build a unique personality for your business Read More »
Oghenetega Iortim was tired of seeing his fresh produce go to waste. As a farmer in Nigeria, he knew that the country was losing billions of dollars each year to post-harvest losses. So, he decided to do something about it. In 2019, Iortim founded Figorr, a cold chain startup that uses IoT technology to monitor
African Tech StartUP Figorr raises $1.5M, Using IoT to Fight Food Waste Read More »
Linda Yaccarino has just been named by Elon Musk as the new Twitter CEO. The former NBC Universal Executive who has vast experience in advertising and sales was handpicked by Elon Musk, who bought the social media platform in 2022 for $44 billion. Yaccarino’s appointment is seen as a move to help Twitter revamp its
Who is Linda Yaccarino? Read More »
Elon Musk has found a new boss for Twitter! NBC Universal’s Linda Yaccarino is set to start in about six weeks, after leaving her job at the media company “effective immediately”. As you may know, Mr Musk bought the social media platform last year for a cool $44 billion and has been feeling the pressure
Linda Yaccarino Named New CEO of Twitter taking over from Elon Musk Read More »
Hey folks, get this – Zimbabweans have been chugging down lager beer like there’s no tomorrow. In fact, they’ve drunk so much of it that Delta Beverages, the country’s biggest brewer, made a whopping US$713 million in revenue in 2022. That’s a lot of beer money. According to the company, the increase in demand for
Listen up, folks. Elon Musk, that guy who owns like half of the world’s companies, has announced on Twitter that he’s found a new CEO for Twitter. Unfortunately, he didn’t tell us who it is, but The Wall Street Journal is reporting that it might be Linda Yaccarino, the head of advertising at NBCUniversal. Apparently,
Who Will Be the Next CEO of Twitter? Elon Musk Drops a Hint Read More »
The Apple “Think Different” campaign is one of the most iconic and successful marketing campaigns in history. Launched in 1997, the campaign aimed to change the way people thought about Apple by highlighting the company’s innovative approach to technology and design. The campaign consisted of a series of print ads featuring black-and-white images of famous
Apple and the iconic think different advertising campaign Read More »