What’s the point of having a business if no one knows about it?
It’s like throwing a party and forgetting to invite anyone – just you and your dog, sitting there, awkwardly eating chips and dip. But hey, at least you’re having fun, right?
So, brand awareness. It’s basically the level of recognition and familiarity that people have with your brand. You want people to know who you are, what you do, and why they should care. It’s like being the popular kid in high school – everyone knows your name, and they all want to be your friend. Except in the business world, being popular means making money, not just getting invited to cool parties.
But how do you get people to know about your brand?
Well, there are lots of ways. You could run ads, create content, sponsor events, or just stand on a street corner and yell your brand name at people (not recommended, by the way). The point is, you need to get your name out there and make sure people remember it.
Examples of some Successful Brand Awareness Campaigns
Let’s take a look at some examples of successful brand awareness campaigns.
Take Old Spice, for instance. They took a brand that was associated with grandpa’s cologne and turned it into a viral sensation with their “The Man Your Man Could Smell Like” campaign. They used humor and absurdity to create a memorable and shareable ad that got people talking about their brand.
Then there’s Coca-Cola, the brand that’s been around since the dawn of time (okay, maybe not that long, but close). They’ve managed to stay relevant and top of mind by creating iconic ads and associating themselves with positive emotions like happiness and togetherness. And let’s not forget their polar bear ads – who doesn’t love a good polar bear?
So, if you want to build brand awareness, you need to be memorable, relevant, and engaging. Use humor, creativity, and authenticity to make your brand stand out.
Be the life of the party, not the awkward kid in the corner. And who knows, maybe one day you’ll be as popular as Coca-Cola or Old Spice. Or at least as popular as the dog at that party we mentioned earlier.
Read more: https://sproutsocial.com/insights/brand-awareness/