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Brand Personality

Brand Personality: 4 ways to build a unique personality for your business

Leave a Comment / How To, Learn /

Just as a writer creates a character with a unique personality, backstory, and set of values, a business must create a brand personality that reflects its core values, mission, and target audience. The brand’s personality should be authentic, relatable, and consistent across all its interactions with customers, just as a well-developed character is consistent in […]

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Figorr

African Tech StartUP Figorr raises $1.5M, Using IoT to Fight Food Waste

Leave a Comment / Africa, News, Startups /

Oghenetega Iortim was tired of seeing his fresh produce go to waste. As a farmer in Nigeria, he knew that the country was losing billions of dollars each year to post-harvest losses. So, he decided to do something about it. In 2019, Iortim founded Figorr, a cold chain startup that uses IoT technology to monitor

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Zimbabwe Increased beer consumption

Zimbabweans Set New Record for Beer Consumption in 2022, Delta Beverages Rakes in Millions

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Hey folks, get this – Zimbabweans have been chugging down lager beer like there’s no tomorrow. In fact, they’ve drunk so much of it that Delta Beverages, the country’s biggest brewer, made a whopping US$713 million in revenue in 2022. That’s a lot of beer money. According to the company, the increase in demand for

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Apple think different

Apple and the iconic think different advertising campaign

4 Comments / Campaigns, Case Studies, Learn, Video Commercials /

The Apple “Think Different” campaign is one of the most iconic and successful marketing campaigns in history. Launched in 1997, the campaign aimed to change the way people thought about Apple by highlighting the company’s innovative approach to technology and design. The campaign consisted of a series of print ads featuring black-and-white images of famous

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Akayi Competition

Akayi Announces Shortlist for Entrepreneur of the Year Competition

Leave a Comment / News, Startups /

Akayi, an African entrepreneurship ecosystem enabler, has announced the shortlist for its Entrepreneur of the Year (EOY) business competition. The winners of the competition will have the chance to win a grand prize of US$2000. The shortlisted entrepreneurs for this year’s competition are a diverse group, and their businesses range from agriculture to tech. The

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Google Bard

Google Bard now available in Zimbabwe

Leave a Comment / Artificial Intelligence, Creativity, News /

During the Google I/O event, the company announced that it would make its AI chatbot, Bard, more accessible globally by removing most waitlist restrictions. The chatbot will be available in over 180 countries and territories, with English language support being rolled out first. Google plans to expand the language support to the top 40 languages

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Netflix and Chill

Netflix and Chill: The Ultimate Pandemic Entertainment Experience

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Well, well, well, it seems like broke folks are staying home more often, and you know what that means? More Netflix and chill! The pandemic has turned movie-streaming into the ultimate form of entertainment, and even big players like Disney and Paramount are cutting back on their streaming services because they can’t keep up with

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