By Melody Korongwe Sam’s Club is ushering in a new era of retail with a bold plan to eliminate traditional checkout lines in all 600 of its United States stores. This transformation is inspired by its pilot store in Grapevine, Texas, which serves as a model for the company’s tech-forward ambitions. CEO Chris Nicholas announced […]
Sam’s Club reshapes retail landscape with storewide digital transformation Read More »
By Melody Korongwe Target is making waves in the competitive U.S. retail market, potentially outpacing rival Walmart with a bold, eco-conscious move. The retailer has just launched a new line of wines packaged in innovative recycled paper bottles, a development capturing attention and shifting consumer expectations. Breaking away from Walmart’s more conventional product offerings, Target
Target goes green, challenges Walmart with innovative paper wine bottles Read More »
By Melody Korongwe Megaplex has unveiled a bold rebrand, reinforcing its status as a premier entertainment destination where unforgettable moments come to life. This transformation, crafted in partnership with renowned branding agency Matchstic, aims to reignite the “mega” in Megaplex. The refreshed visual identity captures the essence of the Megaplex experience, from the thrill of
Megaplex Rebrands: A Bold New Era of Entertainment Begins Read More »
By Melody Korongwe PepsiCo, a global leader in the beverage and snack industry, has once again positioned itself at the forefront of innovation and market evolution. Certainly, the landscape of the soda industry is undergoing a seismic shift, moving away from sugary giants towards a new era of “better-for-you” beverages. Significantly, in a move that
Pepsi Acquires Poppi, Positions itself in the Wellness Game Read More »
by Elton Zvinavashe I fondly remember the thrills and excitement that came with the prospect of my mother letting me tag along during her shopping adventures in town. I choose to use the word adventure in an attempt to accurately describe the complex and almost sophisticated the process seemed to be. I will be playing
`Google Lens , An E-commerce Game Changer. Read More »
By Melody Korongwe After decades of maintaining its classic contour bottle design, Coca-Cola is introducing a significant update aimed at modernizing its appearance and enhancing sustainability. This redesign reflects the company’s commitment to innovation while honoring its rich heritage. The Evolution of the Contour Bottle To understand the significance of this change, it’s important to
Coca-Cola’s Iconic bottle gets a modern makeover Read More »
By Melody Korongwe YouTube, the world’s largest video-sharing platform, has unveiled a subtle yet impactful brand refresh, showcasing its commitment to enhancing user experience and embracing contemporary design trends. At the heart of this refresh is a vibrant new hue, carefully crafted to honor YouTube’s legacy while modernizing its visual identity. With billions of users
YouTube’s Subtle Rebrand, Logo Redesign Read More »
by Melody Korongwe Nike recently unveiled its new brand anthem, “You Can’t Win. So Win,” during Super Bowl LIX in 2025. This powerful campaign celebrates the resilience and determination that define the world of sports. More than just an anthem, “You Can’t Win. So Win” is a rallying cry that inspires athletes to push beyond
Nike’s Superbowl LIX Ad: “You Can’t Win. So Win” – Defying Doubt in Sports Read More »
by Melody Korongwe Oreo, the iconic cookie brand that has delighted taste buds worldwide for over a century, is making waves again with the announcement of a new, never-before-seen flavor. Known for its inventive and bold flavor combinations, Oreo has built a reputation for pushing the boundaries of cookie innovation. From Pumpkin Spice to Carrot
Introducing Oreo Mocha Creme: A Bold New Coffee-Inspired Flavor for Oreo Fans Read More »
by Melody Korongwe Walmart, the world’s largest retailer, has introduced a new logo in an effort to refresh its brand and appeal to a new generation of shoppers. The redesign has sparked mixed reactions among customers and design experts alike. In a press release on January 13, 2025,the company announced a comprehensive brand refresh, including
Walmart Rebrand: Walmart’s New Logo Sparks Online Conversation Read More »