Hold onto your shopping carts, folks, because ZSE listed retail giant OK Zimbabwe has undergone a secret rebrand.
That’s right, the retail giant has changed their logo and tagline without a peep.
The old logo, with its classic serif font and “Great savings more smiles” tagline, was a staple of Zimbabwean shopping culture.
But now, it’s been replaced with a sleek, modern logo with a rounded italic sans serif font and a new tagline: “my happy place”.
But the real kicker?
This rebrand was done in secret.
Maybe they were worried we’d all have a collective heart attack from the shock of the new logo (reminds me of the ZB rebrand).
As consumers, we loved the old OK logo. It was like an old friend, always there for us when we needed groceries or household items. But now, it’s like we’re meeting a new friend, and we’re not sure how to feel about it. Will we love the new logo as much as the old one?
Only time will tell.
Of course, this isn’t the first time OK Zimbabwe has rebranded. But those changes were subtle, like a new haircut. This time, it’s like they went for the full makeover. And as with any makeover, there are skeptics. Some people are already saying the new logo is not looking too good. It’s like they’re saying, “I liked the old you better.”
But hey, change is inevitable. And maybe, just maybe, the new logo and tagline will grow on us. Maybe we’ll all start calling OK Zimbabwe our happy place. Maybe we’ll all start smiling a little more when we shop there. Who knows?
In the end, OK Zimbabwe’s secret rebrand is like a surprise gift.
We didn’t ask for it, but hey, it’s here now.
And whether we love it or hate it, it’s like they’re saying, “Welcome to my happy place.”
Read more:
- The Kendrick Lamar Effect: New Ho King experiences ‘euphoria’ with mention in Drake Diss
- Why I think good product is king as a marketer
- The Phenomenal Success of the OK Grand Challenge Promotion
- Defying Gravity: The Captivating Creativity of this Coca Cola Light Print Ad
- Kanye’s Minimalist Masterclass: How a $0 Super Bowl Ad Drived $19M in Sales
Am one person who is unhappy with the new OK logo and strapline especially given that it came two years after the last one that ushered in the tagline that they’ve just replaced. I’ll be happy to learn of the compelling reason for the rebrand.
Interestingly 🙂