In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most boring product – bottled water – and gave it a rebellious makeover, infusing it with a punk rock attitude and marketing it to […]
Liquid Death: How to Take a Boring Product and Make People Excited About it. Read More »
The Mastercard “Priceless” campaign is a marketing and advertising campaign launched by Mastercard, a global financial services company, in 1997. The campaign was created by the advertising agency McCann Erickson and was designed to promote the use of Mastercard as a payment option for consumers. The campaign features the tagline “There are some things money
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Burger King’s “Have It Your Way” campaign has been one of the most iconic marketing campaigns in the fast food industry. Launched in 1973, the campaign aimed to personalize the fast food experience, allowing customers to customize their orders to their liking. This approach to fast food service proved to be a hit with customers
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More than 3 billion people around the world use social media each month with 9 in 10 of those users accessing their chosen platforms via mobile devices. In Africa, people have more access to mobile phones than electricity and clean drinking water. Of all the mobile phone companies active in Africa right now, only one
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The Pepsi Challenge was one of the most iconic marketing campaigns of the 20th century. Launched in 1975, it invited people to taste two unlabeled cups of cola and choose which one they preferred. One of the cups contained Pepsi, and the other contained Coca-Cola. The campaign was based on a simple idea – that
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When it comes to the cola wars, Coca Cola has long been the dominant player in Africa. However, Pepsi is increasingly gaining ground and starting to outsell Coke across the continent. There are a few key reasons for Pepsi’s growing success in Africa. Price and Availability First, Pepsi understands that African consumers care more about
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The Power of All Caps in Luxury Branding Capital letters play an important role in the branding of some of the world’s most exclusive luxury brands. All caps formatting is often used to convey a sense of timelessness, prestige, and authority that is desirable for high-end products. The format helps make the brand name stand
Looks like the World’s most Luxury Brands only use Capital Letters. Read More »
The Apple “Think Different” campaign is one of the most iconic and successful marketing campaigns in history. Launched in 1997, the campaign aimed to change the way people thought about Apple by highlighting the company’s innovative approach to technology and design. The campaign consisted of a series of print ads featuring black-and-white images of famous
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Old Spice is a brand that has been around for decades, and has undergone several transformations over the years. However, there is one marketing campaign that stands out above the rest: “The Man Your Man Could Smell Like.” The campaign was launched in 2010 and immediately went viral. It featured actor Isaiah Mustafa, who spoke
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In 2011, Coca-Cola launched a marketing campaign that would go on to become one of the most successful and iconic campaigns in recent history: “Share a Coke.” The campaign involved printing individual names on Coke bottles and cans, allowing customers to find…
Share a Coke: How Coca Cola’s Personalized Campaign Created a Global Frenzy Read More »