Automaker Nissan recently played a risky game of chance by promoting its new electric Arya SUV with a four-hour ad on YouTube. But instead of causing an uproar, it went viral and got over 17 million views! Talk about hitting the jackpot! People loved the ad so much that one commenter even said, “I didn’t […]
Nissan creates a 4 hour Ad for the new Nissan Ariya Read More »
Innbucks, the popular mobile online payments company owned by Simbisa Brands, has been making waves in the financial technology space in Zimbabwe. The company has recently announced that it is now offering loans to businesses, individuals, and civil servants, a move that has disrupted the mobile money sector in the country. For several years, Ecocash,
Innbucks now offering loans as their disruption in fintech continues Read More »
A brand strategy is a long-term plan that outlines how a company will build, develop, and communicate its brand to its target audience. It involves creating a unique identity for the brand that sets it apart from its competitors and resonates with its customers. A brand strategy typically includes elements such as brand positioning, brand messaging, visual identity, brand voice,
Brand Strategy 101: What is brand strategy? Read More »
Branding is the process of creating a unique identity and personality for a company or product that sets it apart from competitors in the minds of consumers. It’s like giving your business its own distinct personality and voice that resonates with your target audience. For example, think about Apple’s brand. Their sleek, minimalist designs, innovative
The Power of Branding: How It Can Help Your Business Stand Out Read More »
Well, it seems like the UK has put a giant banana peel in front of Microsoft’s plans to take over Activision Blizzard. They’re saying “no way, José” to this $69 billion deal, claiming that it’ll mess with competition in cloud gaming. This is like trying to merge two rival gangs and expecting everything to go
Well folks, it looks like Mark Zuckerberg just became twice as rich as he was six months ago thanks to Meta’s post-earnings rally. That’s right, the 38-year-old billionaire grew $10.3 billion richer in a single day. I mean, who needs a lottery when you can just be the largest individual shareholder of a tech giant,
Mark Zuckerburg gets $10bn richer in 1 day Read More »
We are thrilled to share that Strive Masiyiwa, the Chairman of Econet Group, has been inducted as an Honorary Fellow of the American Academy of Arts and Sciences. This prestigious honor is awarded to individuals who have made significant contributions to the fields of arts, sciences, business, and philanthropy. Mr. Masiyiwa has been recognized for
Strive Masiyiwa Inducted as Honorary Fellow of the American Academy of Arts and Sciences Read More »
Hey there, have you heard about the latest trend in AI tools? Generative AI tools are all the rage these days, and it all started with ChatGPT, a chatbot from OpenAI that wowed users with its natural tone and usefulness. But now, even Google and Microsoft have jumped on the bandwagon with their own chatbots
How to Create Cool AI-Generated Images with Bing’s Image Creator and DALL-E 2 Read More »
Brand equity is the value that a brand adds to a product or service beyond its functional benefits. It is the intangible asset that a brand creates through its reputation, associations, and emotional connections with consumers. Brand equity is a measure of how much consumers are willing to pay for a product or service simply because of its association with
The Power of Brand Equity: How Strong Brands Drive Business Success Read More »
What is a business plan? A business plan is a written document that outlines a company’s goals, strategies, and tactics for achieving success. It typically includes information on the company’s product or service, target market, competition, marketing and sales plan, financial projections, and management structure. A business plan is a roadmap that guides the company’s
How to Write a Business Plan for Entrepreneurs Read More »