Flutterwave’s Troubles Worsen: Kenyan Judge Rejects ARA’s Bid to Withdraw Fraud Case

Leave a Comment / Africa, News, Startups /

Kenya’s Assets Recovery Agency (ARA) has been denied its request to withdraw its second case against Flutterwave, an African fintech giant, by the country’s High Court. The ARA had frozen $3 million belonging to Flutterwave, Hupesi Solutions, and Adguru Technology Limited in August 2022 on suspicion of money laundering and fraud. The ARA had also […]

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How Do You Spot Greenwashing As a Consumer?

Leave a Comment / ESG /

Beneath the glossy veneer of eco-friendly marketing lies a murky world of exaggeration and outright deception. Companies slap green labels on products to capture environmentally-conscious consumers, wrapping their brands in the leafy embrace of Mother Nature – nevermind their actual environmental impact. These greenwashing companies take advantage of the fact that 47% of Global consumers

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Twitter Drops the “T” and Embraces the “X” in Bold Rebrand Move

4 Comments / America, News, Rebrands /

Elon Musk’s $44 billion acquisition of Twitter has swiftly prompted changes, like reportedly planning to rename the entire platform “X.” This is a very bold move from the World’s richest man but such a drastic rebrand comes with risks and challenges for advertisers and users. Pressure For a long time, CEO Elon Musk’s performance as

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Luxor Highlighters

The Genius Luxor Highlighter Ad: Find the needle in the haystack.

Leave a Comment / Asia, Campaigns, Case Studies, Creativity, Print Ads /

Finding a needle in a haystack is never easy. The old idiom refers to the immense difficulty of locating something important when it’s lost amidst a huge pile of junk. Luxor Highlighters brilliantly brought this concept to life in their print advert which showcased the power of their markers to cut through clutter. The advert

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threads

Threads is Dying

Leave a Comment / America, News /

Meta Platforms’ newest social app Threads seems to already be struggling to keep users engaged just two weeks after launching to much fanfare. Threads, an Instagram-based messaging app designed to foster close relationships with close friends and family, surpassed 100 million sign-ups in its first week. But engagement has quickly fallen off. Threads’ daily active

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Green Washing

What is Greenwashing?

Leave a Comment / ESG /

EcoGoods Inc. was a consumer products company that wanted to capitalize on the growing demand for eco-friendly and sustainable products. The CEO decided to launch a major “green” marketing campaign to present EcoGoods as an environmentally responsible company, even though they had made very few substantive changes to their unsustainable manufacturing processes and sources. The slick marketing

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ZIMNAT Wins an Award for The Insurance Company with The Most Innovative Advertising Strategies in Zimbabwe

Leave a Comment / Creativity, Zimbabwe /

With creativity and innovation at its core, ZIMNAT has once again shown it is an advertising force to be reckoned with. The insurance giant has walked away with the award for The Insurance Company with The Most Innovative Advertising Strategies in the Zimbabwe Independent 2023 Insurance Survey. The judges could not ignore ZIMNAT’s recent guerrilla

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zimnat creative ad

Clothing the Metal Men: ZIMNAT Goes Creative With Their Latest Advertising Campaign

4 Comments / Campaigns, Creativity, Experiential Ads, Funny Ads, Zimbabwe /

The steel metal men standing outside Harare’s popular construction house have been a landmark feature for decades, capturing the spirit of hard work and construction. But this winter, the metal men got a colourful makeover thanks to an innovative advertising campaign by Zimbabwe’s leading insurance company, ZIMNAT. The three steel statues depict shirtless construction workers,

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Liquid Death

Liquid Death: How to Take a Boring Product and Make People Excited About it.

1 Comment / America, Campaigns, Case Studies, Creativity /

In the staid world of bottled water, former Vayner Media and Netflix Creative Director Mike Cessario spotted an opportunity for disruption hiding in plain sight. What if you took the world’s most boring product – bottled water – and gave it a rebellious makeover, infusing it with a punk rock attitude and marketing it to

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Sadza Cooker

New Sadza Cooker Invented by Zimbabwean Chef

Leave a Comment / Creativity, Startups, Zimbabwe /

A new kitchen appliance aims to make cooking sadza, Zimbabwe’s iconic mealie meal porridge staple food, faster and easier. The Sadza Cooker, invented by Zimbabwean entrepreneur Caroline Gundu, works by mixing water and mealie meal inside a sealed container with a heating element and rotating paddle stirrer. Controls allow the appliance to precisely set the

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