Rebranding is no easy task, but occasionally an artist comes along who manages to not only successfully reimagine their public image but utterly transform their career through the power of a name change. Rapper 2 Chainz is the sterling example of how impactful and career-reviving a rebrand can be. Once rising through the mid-2000s underground […]
2 Chainz: The Greatest Rebrand in Hip Hop History Read More »
From humble beginnings as Land Rover’s more luxurious offering, the Range Rover has completed one of the most spectacular brand rise stories in automotive history. Where other marques were content to rest on past achievements, the Range Rover kept evolving to fulfill changing customer desires. Each new generation built on the last with enhanced refinement,
Range Rover: How a Sub-brand Outshone its Parent Brand Read More »
Last year, outdoor brand Solo Stove took a big risk in their marketing strategy by partnering with legendary rapper Snoop Dogg for a promotional campaign. Hoping to capitalize on Snoop’s massive social media presence, they crafted an elaborate viral story about the musician “giving up smoke” in favor of Solo Stove’s smokeless fire pits. While
Possible Reasons Why Solo Stove’s Partnership with Snoop Dogg Failed to Spark Sales Read More »
Many had assumed retro logos were a trend of the past. But some seminal brands are taking an unexpected trip down memory lane as they rebrand and rethink their visual identities. Far from resting on past accomplishments, these innovators are finding inspiration in where they started to ignite excitement about where they’re heading. Honda is
Honda Rebrands, Introduces New Logo Read More »
Bettr coffee has always marched to the beat of its own drum. Founded in 2011, they were early pioneers as Singapore’s first certified B Corp. But being trailblazers isn’t easy, and keeping messages of social good and environmental stewardship interesting takes creativity. Irene, Rory and Kwok would be the first to admit they’re far from
Bettr Coffee Rebrands, Introduces New Visual Identity Read More »
In a move that has sent ripples of excitement throughout the African streaming landscape, Showmax, the continent’s very own streaming giant, has recently undergone a remarkable rebranding. Showmax, owned by MultiChoice, has not only introduced a striking new logo but has also revamped its subscription packages, solidifying its position as the number one streaming service
Showmax Rebrands, Introduces New Logo Read More »
Have you ever wondered who handles all the behind-the-scenes work involved in bringing your favourite TV commercials and videos to life? Meet XR, one of the biggest names you’ve probably never heard of in the world of digital video delivery and measurement. The Company is undergoing a transformative rebranding from its former name Extreme Reach.
Extreme Reach rebrands, changes name to XR Read More »
During the festive season ZIMNAT unveiled a truly remarkable advertisement that ingeniously captures the essence of their home insurance services. At the heart of this ad lies a character named Penzura, whose inner battle unfolds when his close friend invites him to maChills, a spirited social gathering, via text. Penzura’s reluctance to leave the safety
‘Don’t be like Penzura,’ ZIMNAT’s hilarious festive season Advert Read More »
When Terence Reilly takes the reins of a brand, consumers take notice. From turning rubber clogs into runway darlings at Crocs, to more recently making stainless steel drinking vessels the item of year, Reilly has pulled off marketing magic time and again. Yet even for a man with his Midas track record, rebooting the heritage
Terence Reilly: The Marketing Genius with The Midas Touch Read More »
MAPS Public Benefit Corporation (PBC) has recently made significant developments, including a $100 million Series A funding round, a rebrand and a change in their name to Lykos Therapeutics. Lykos, which means “wolf” in Greek, was chosen as the new name, symbolizing qualities such as bravery, courage, loyalty, and intelligence that resonate with the company’s
MAPS (PBC) Rebrands, changes name to Lykos Read More »