Melody Korongwe

Nike after dark tour 2025 to spotlight women’s running across seven global cities

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By Melody Korongwe Nike’s After Dark Tour returns in 2025, aiming to ignite a global celebration of women’s running through a series of nighttime races in seven cities worldwide. The 2025 tour will stop in Sydney, Shanghai, Seoul, Mumbai, Los Angeles, Mexico City, and for the first time in London.  More than a series of […]

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Sam’s Club reshapes retail landscape with storewide digital transformation

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By Melody Korongwe Sam’s Club is ushering in a new era of retail with a bold plan to eliminate traditional checkout lines in all 600 of its United States stores. This transformation is inspired by its pilot store in Grapevine, Texas, which serves as a model for the company’s tech-forward ambitions. CEO Chris Nicholas announced

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Target goes green, challenges Walmart with innovative paper wine bottles

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By Melody Korongwe Target is making waves in the competitive U.S. retail market, potentially outpacing rival Walmart with a bold, eco-conscious move. The retailer has just launched a new line of wines packaged in innovative recycled paper bottles, a development capturing attention and shifting consumer expectations. Breaking away from Walmart’s more conventional product offerings, Target

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CAG Travellers: Weaving journeys of trust and luxury across Zimbabwe

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By Melody Korongwe In the vibrant tapestry of Zimbabwe’s passenger transport sector, one name consistently shines as a beacon of reliability and service excellence: CAG Travellers Coaches. More than just a bus company, CAG has woven itself into the very fabric of Zimbabwean travel, connecting communities and crafting journeys defined by trust, comfort, and a

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Zimbabwe’s Fastjet Operates Inaugural Flight

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By Melody Korongwe Zimbabwean low-cost carrier Fastjet has officially inaugurated its highly anticipated Harare-Lusaka route, marking a significant step in bolstering regional connectivity within Southern Africa. The inaugural flight established a direct air bridge between the capitals of Zimbabwe and Zambia. This strategic expansion underscores Fastjet’s commitment to extending its network beyond its Zimbabwean roots

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Ingwebu Breweries targets wider market reach with innovative product launch

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By Melody Korongwe Bulawayo-based Ingwebu Breweries, under the ownership of the Bulawayo Municipal Commercial Undertaking, is setting its sights on a broader market presence by launching its latest offering, Cream Ta taa.  Recognizing the growth limitations posed by the shorter shelf life of its traditional opaque beer, such as the popular Calabash, Ingwebu is leveraging

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Mountain Dew Unveils Baja Cabo Citrus Flavor for Spring 2025

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By Melody Korongwe Mountain Dew is giving fans a vibrant reason to celebrate the season with the release of its latest limited-edition flavor: Baja Cabo Citrus. Scheduled to hit shelves nationwide on April 21, 2025, this new addition to the popular Baja Blast family offers a refreshing escape with a tantalizing blend of tropical mandarin

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The African Finder: A new voice for South Africa’s wonders

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By Melody Korongwe South Africa’s vibrant tapestry has found a compelling new storyteller. Renowned travel and food vlogger The African Finder has been officially appointed as a brand ambassador, sparking excitement across the continent.  Known for his captivating narratives and stunning visuals, The African Finder has carved a niche in revealing Africa’s hidden gems and

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 Uniqode’s bold rebrand by Studio Koto

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By Melody Korongwe Uniqode’s recent rebrand, masterfully executed by Studiokoto, exemplifies this principle. Formerly known as Beaconstac, Uniqode has emerged with a fresh identity that reflects its mission to “Map Every Move” by seamlessly bridging the physical and digital worlds through advanced QR code technology. One of the most distinctive aspects of Uniqode’s rebrand is

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Diana’s Seafood Rebrand: A Fresh Catch with a Social Media Buzz

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By Melody Korongwe Diana’s Seafood, a beloved Canadian seafood purveyor with a 45-year legacy, has undergone a striking transformation, courtesy of Montreal-based design studio, Wedge. The rebrand aimed to modernize the brand’s image while preserving its authentic roots, and the social media sphere has been abuzz with reactions. Wedge’s strategy centered on positioning Diana’s as

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