Melody Korongwe

Best Before Opens New Centurion Store, Challenging Pick n Pay and Checkers with Low Prices

By Melody Korongwe Best Before, the retail chain known for its heavily discounted food and personal care products, has opened a new location in Centurion, Gauteng. This expansion forms part of the company’s broader strategy to disrupt the South African retail market by offering everyday items at significantly lower prices than major competitors such as […]

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Local Shops Outpaced Supermarkets as Consumers Flocked to Spazas and Taverns

By Melody Korongwe In a significant shift in consumer behavior, a recent report reveals that a growing number of shoppers are bypassing supermarkets in favor of spaza shops and taverns. Furthermore, this trend, particularly evident in South Africa’s township economies, highlighted the increasing dominance of the informal retail sector. According to the NielsenIQ State of

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Mirinda Welcomes Red Apple and Raspberry to the Family

By Melody Korongwe This month marks an exciting milestone as the iconic soft drink brand officially unveils two refreshing new flavors: Red Apple and Raspberry. With this launch, Mirinda is expanding its fruity universe, inviting soda lovers to embark on a new taste adventure with their favorite bubbly beverage. For decades, Mirinda has been synonymous

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Kroger to close dozens of unprofitable stores in strategic restructuring

By Melody Korongwe Kroger, one of the nation’s largest grocery retailers, is set to close approximately 60 stores nationwide over the next 18 months, a move the company says is part of a strategic effort to enhance profitability and reinvest in the customer experience.  The decision, which will impact approximately 2% of Kroger’s more than

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 Vendors defy ban on second-hand goods as government pushes formalization

By Melody Korongwe Harare, Zimbabwe – In a move to formalize the economy and address public health concerns, the Government of Zimbabwe has officially banned the importation and sale of second-hand clothing, as well as all night vending activities. Announced by Minister of Local Government and Public Works Daniel Garwe on August 4, 2025, the

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Coke’s “Share a Coke” Campaign: A Blast from the Past Gets a Gen Z Makeover

By Melody Korongwe Coca-Cola’s classic “Share a Coke” campaign is back in Zimbabwe, and it’s a huge hit, especially with younger consumers. The company is experiencing a significant surge in sales thanks to the marketing stunt, which replaces the iconic Coca-Cola logo on bottles and cans with popular first names and nicknames. Barry Otieno, a

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Vimbai Masamba honored as top young woman in business

By Melody Korongwe Vimbai Masamba, the founder of the popular accessories brand ViGlamz, has been named the Outstanding Woman in Business and Entrepreneurship of the Year Under 40 at the Megafest National Women’s Awards 2025. This prestigious award recognizes her remarkable achievements and entrepreneurial spirit in the fashion industry. The awards, an annual event hosted

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Truworths crumbles, deepening economic woes

By Melody Korongwe Harare, Zimbabwe – The once-vibrant aisles of Truworths, a staple in Zimbabwe’s formal retail landscape, now stand as a stark testament to the ongoing economic devastation that has gripped the nation.  In a chilling development that sent ripples through the financial sector, Truworths Limited and its subsidiaries – Topics Stores and Bravette

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Pick n Pay eyes Zimbabwean retail revival with strategic expansion and Bulawayo mega-mall

By Melody Korongwe Harare, Zimbabwe – Pick n Pay, a prominent retail player in Zimbabwe, is heralding a significant “turning point” for the country’s formal retail sector, buoyed by recent shifts in foreign exchange policy. The company, which operates through its associate TM Pick n Pay, is now poised for an ambitious expansion drive, including

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Share a Coke in Zimbabwe: The Personal Touch That’s Still Sparkling in July 2025

By Melody Korongwe Harare, Zimbabwe – In a world increasingly dominated by digital noise, Coca Cola’s timeless “Share a Coke” campaign continues to strike a resonant chord. Here in Zimbabwe, in July 2025, the sight of familiar names emblazoned on vibrant red bottles is more than just a marketing gimmick; it is a cultural phenomenon,

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