America

Mark-Zuckerberg-Rebrand

The Remarkable Rebrand of Mark Zuckerberg: How a CEO’s Personal Reinvention Can Transform a Corporate Brand

For over a decade, Mark Zuckerberg has been the face of a tech empire. The Facebook co-founder and CEO has been widely perceived as an aloof, hoodie-wearing “AI” – an ultra-wealthy but deeply unpopular figure who has presided over one privacy scandal after another. From the Cambridge Analytica debacle to accusations that the platform was […]

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kleenex-rebrands

Kleenex Rebrands, Introduces New Identity

As Kleenex, the world-renowned facial tissue brand, marks its centenary, it has unveiled a new global identity crafted by the design agency Turner Duckworth. This comprehensive rebrand aims to bring a sense of consistency to the Kleenex brand across all regions while imbuing it with a distinct personality that highlights its role in life’s “unexpected

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microsoft

Microsoft to rebrand Copilot AI to Windows Intelligence, Taking Notes from Apple?

Microsoft may be rebranding its artificial intelligence (AI) services under the new umbrella name “Windows Intelligence.” References found in Windows 11 code indicate Microsoft plans to group all AI-powered features together in this way. While integrating AI directly into the operating system is no surprise, the name “Windows Intelligence” could be an attempt to emulate

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The 2024 DNC, why Obama remains a Master Communicator

Public oratory is often described as a lost art in modern politics. In an era dominated by soundbites, slogans and social media theatrics, the ability to deliver a nuanced, inspiring speech running thousands of words has become a rare talent. Yet for Barack Obama, masterful oration has been a political superpower that has helped elevate

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Lebron James Stars Opposite Victoria Justice in New Lobos 1707 Advert

Lobos 1707 Tequila, a rising star in the spirits industry backed by NBA legend LeBron James, has unveiled a captivating new advertisement featuring James and actor Victoria Justice. The campaign cleverly parodies the iconic James Bond franchise, drawing viewers into a high-stakes poker game with a luxurious twist. The 90-second spot, titled “Agent 1707,” opens

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deadpool-wolverine-heinz

Heinz Leverages Iconic Heroes Deadpool and Wolverine in Witty Billboard Campaign

Heinz has created a brilliantly simple yet effective advertising campaign with a billboard that plays on iconic colour associations. Spotted alongside a movie poster for Deadpool and Wolverine, Heinz placed their own billboard displaying bottles of Heinz Tomato Ketchup and Heinz Yellow Mustard. The genius lies in how it draws parallels between the signature costumes

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US-VOTE-POLITICS-HARRIS

“DROP THE HATe”, The Kamala Harris Poster that has Taken Social Media by Storm

A digital poster for Kamala Harris’s presidential campaign has recently gone viral on social media platforms. The image, set against a vibrant blue background, features a compelling play on words that has captured the attention of voters and political commentators alike. The poster’s central message, “DROP THE HATE”, is cleverly designed with the letter ‘E’

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simone-biles-daily-brand

Olympic Gold to Silver Star: Simone Biles’ Mercedes-Benz Ad Captivates Social Media

A digital poster advertisement featuring Mercedes-Benz and American gymnast Simone Biles has taken social media by storm, sparking widespread attention and debate. The striking image showcases Biles performing a gymnastic move on the uneven bars, her body perfectly aligned to form the iconic Mercedes-Benz logo. The advertisement, which has gone viral across various social media

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kit-kat-microsoft-windows-advert

KitKat Rides Windows Crash Wave With Brilliant “Red Screen of Death” Advert

In July 2024, computers running the Windows operating system worldwide crashed after a faulty CrowdStrike security update caused system failures. Millions of PCs displayed the iconic “blue screen of death” error message indicating the computer had encountered a problem. Chocolate bar brand KitKat wasted no time capitalizing on the mass disruption caused by the Windows

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privacy-thats-apple-iphone-advert

Apple Trolls Android in new ‘Privacy on iPhone’ Advert

Apple is no stranger to launching attention-grabbing advertising campaigns, but their latest commercial may be their boldest privacy-centric spot yet. In “Privacy on iPhone”, cryptic camera-drone creatures stalk unwitting Android users, provocatively representing the unseen tracking and data collection that accompanies digital life on rival platforms. Of course, the ad has generated significant debate, with

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