By Melody Korongwe
Harare, Zimbabwe,12 May 2025– Percent, a rising fintech company, has ignited a flurry of discussion across the digital landscape with the unveiling of its striking new visual identity, crafted the collaborative efforts of design agency MINO and acclaimed visual artist Angela Alberca.
This comprehensive rebrand marks a significant evolution for the company, moving away from its previous aesthetic towards a bolder, more dynamic, and conceptually rich visual language.
At the heart of the rebrand is a redesigned logo, featuring a vibrant interplay of geometric shapes and a distinctive color palette. This departure from Percent’s earlier, more conventional branding reflects the company’s innovative spirit and its commitment to disrupting traditional financial norms.
Furthermore, the new visual system extends beyond the logo, encompassing a refreshed website design, marketing materials, and user interface. Each element has been meticulously crafted to communicate a sense of modernity, accessibility, and trust, resonating with both existing users and a new generation of tech-savvy investors.
In the immediate aftermath of the rebrand, social media platforms such as Twitter, LinkedIn, and Instagram became hotbeds of opinion.
Users expressed a wide range of reactions. Many lauded the fresh and contemporary feel, praising the bold use of color and the abstract yet sophisticated logo. Comments frequently highlighted the rebrand’s ability to make Percent stand out in a crowded fintech market.
However, as with any significant visual change, some users expressed nostalgia for the previous branding or found the new aesthetic less familiar. This sparked engaging debates about the merits of such a radical shift.
Moreover, industry experts have weighed in on Percent’s rebranding strategy. Design publications and marketing blogs have analyzed the rationale behind the changes, noting the strategic intent to project a more forward-thinking and energetic image.
Several commentators highlighted the successful collaboration between MINO’s strategic design approach and Alberca’s artistic flair, resulting in a visual identity that is both aesthetically pleasing and strategically sound.
The rebrand is being viewed by many as a bold move that could inspire other companies in the financial technology sector to embrace more daring and distinctive visual expressions.
Percent’s rebrand, spearheaded by the creative synergy of MINO and Angela Alberca, has undeniably generated significant online buzz. While reactions on social media have been varied, the overall sentiment leans towards appreciation for the bold and modern direction.
From an industry perspective, the rebrand is seen as a potentially trend-setting move within the fintech space. This visual transformation signifies Percent’s ambition to not only innovate within its core services but also to make a powerful and lasting impression in the visual realm.
Ultimately, it will shape how the company is perceived by its audience and the wider industry.
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