A video of a physical altercation between two women that took place inside a Chicken Inn restaurant went viral on social media platforms last week. The video, which has been viewed over 100,000 times on Twitter, shows the two individuals engaging in a heated argument that turns into pushing, slapping and hair pulling before other patrons and employees intervene.
According to onlookers who commented on the video posts, the fight broke out because the women were fighting over a boyfriend who was there with one of them. While physical violence should always be condemned, the video attracted a lot of attention online perhaps due to people’s innate curiosity about drama unfolding in public.
However, it was a cheeky response from a competitor restaurant, Mambo’s, that really stole the spotlight. Taking advantage of the attention the video was receiving, the official Mambo’s Twitter account weighed in with a joking reply that took a subtle dig at Chicken Inn.
Their tweet read: “Small portions always get people fighting for the extra piece”. The comment was clearly a reference to the perceived small serving sizes at Chicken Inn, implying that hunger or lack of satisfaction from a meager meal could potentially ignite competition and disputes between customers.
While some on Twitter saw the humor in Mambo’s playful jab, others admonished the brand for making light of a situation involving violence.
However, the tweet undoubtedly achieved its goal of generating buzz and branding top-of-mind recall for Mambo’s at Chicken Inn’s expense. Within hours, the response racked up over 100k views and hundreds of retweets as people debated whether the competitive quip was in poor taste or just good marketing.
Regardless of where one stands on the appropriate response, there is no denying that Mambo’s capitalized optimally on a trending incident to score points over a rival.
Their humorous yet impactful participation in the online conversation drove enormous additional exposure for their brand at minimal cost.
For now, the fast food war of words online is another win for Mambo’s cheeky social media team and their appetite for viral marketing opportunities.
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