Argentine football superstar Lionel Messi is recognized the world over as one of the greatest players of all time. Over the past two decades dominating on the pitch with Barcelona and Argentina, Messi has brought joy to millions of fans. However, in Mastercard’s new amusing advertisement, even the six-time Ballon d’Or winner struggles to pay with his card.
The short film sees Messi out and about, trying to buy lunch at a restaurant, get an ice cream, and make some purchases at a local sporting goods store. But at each stop, the owners refuse to let him pay, instead wanting to show their appreciation for all the entertainment and pride he’s given them as a fan.
First, Messi tries to settle his bill at a small restaurant, pulling out his Mastercard as most customers would. But the owner waves him off, saying “No no, this one is on the house. We won’t let you pay after everything you’ve done for us over the years.” Messi smiles and thanks him.
His next stop is an ice cream truck, where a young fan hands him a cold treat. But when Messi goes to tap his card, the vendor insists he enjoy it free of charge.
Getting frustrated, Messi then tries his luck with an AI shopping assistant, asking if he can check out. But the artificial voice responds: “I’m afraid I cannot let you pay, Mr. Messi. You have brought countless fans so much joy. Please, accept these items as a gift.” Even technology won’t let the legend spend his own money it seems.
Running low on options, Messi heads to a local sporting goods store in hopes of at least being able to purchase a few items. Like the previous sales people she offers Messi to purchase for free, however Messi offers to pay for everyone in the store which proves difficult for her to turn down.
