Itel, a Chinese smartphone brand that has dominated the African market, is thrilled to unveil an exciting rebranding initiative that encompasses a fresh logo and brand identity.
This announcement marks a significant milestone in itel’s history, blending contemporary aesthetics with its core mission of catering to the technological needs of underserved markets.
In its ongoing effort to enhance the quality of life for consumers in emerging economies, itel has partnered with DesignStudio, a renowned global design team based in Australia, to create a youthful, energetic, and forward-looking logo.
This new design represents a departure from the previous one while retaining the iconic speech bubble, symbolizing itel’s dedication to communication and connectivity.
The vibrant magenta color chosen for the new logo emanates a positive and youthful vibe, reflecting itel’s commitment to maintaining dynamism in the rapidly evolving tech landscape.
The consistent forward slant of the logo signifies itel’s future-oriented approach to empowering and supporting communities through its innovative products and services.
The new logo also employs a more regular font, in contrast to the previous hand-written typeface, giving it a fresh and modern appeal.
Established 16 years ago, itel has transformed from a mobile phone brand into a comprehensive “smart life” brand, offering a diverse ecosystem of products.
Beyond smartphones, itel now encompasses accessories, personal care products, and home appliances, aiming to provide ecosystem services that enrich the lives of customers in emerging markets.
Having maintained its prominent position in the industry, itel takes pride in being recognized as the global leader in the feature phone category and the top smartphone brand under $75, as per IDC sales data in the second quarter of 2023.
“Innovation is not just about change; it’s about adapting to meet the ever-evolving needs of consumers. itel’s rebranding is a testament to our unwavering commitment to providing accessible and innovative smart technology that empowers individuals and communities in emerging markets. We remain dedicated to our original purpose of ‘Enjoy Better Life,’ and this transformation represents a bold step forward on that journey,” stated Bruno Li, General Manager of itel.
With its transformative rebranding initiative, itel is poised to continue its mission of bridging the digital divide and bringing the benefits of technology to all, while embracing a fresh and modern identity that resonates with its target audience.
