Google has launched a new AI-powered tool that allows customers in the United States to virtually try on women’s tops.
The tool uses images of real models of different sizes, ranging from XXS to 3XL, wearing AI-generated versions of clothing from hundreds of brands sold across Google, such as Anthropologie, Everlane, and H&M.
Customers can scroll through and select different body types or skin tones to see how clothes might look on their own bodies.
Once they find a model that closely resembles them, they can save it as their default model.
This new tool is a significant step forward for online shopping, particularly for women who have faced difficulties in finding clothes that fit and look good on their bodies.
The fashion industry has shifted since the 90s, but it is still uncommon to see models that look like you. Clothes may not fit as advertised, and it can be challenging to judge the quality of the fabric.
Moreover, models could be posed poorly, or clothes could be pinned or fastened to the model, making them look different than they are in person.
Google’s AI tool overcomes these problems by showing real clothes draped and molded around a real human form.
The company trained the tool using the images of real models and its Shopping Graph. During the model photoshoot, the company identified their size according to the sizing charts across several brands.
It matched photos of the models wearing shirts in two different poses and generated images of that shirt from other angles.
Then it took images of the clothing from the merchant and fused them with images of Google’s model via generative diffusion models to produce multiple, diverse images of the clothing.
When searching for shirts on Google Shopping, customers will see a “Try On” badge next to applicable clothing items.
Clicking it opens a list of models to scroll through. All 40 female models are included for every shirt, so customers will see multiple models for each size.
Within this new shopping experience, customers can see guided refinements.
If they are looking at a shirt on the model they have selected, but want a version that is more affordable or in a different color or pattern, they can select a few options from dropdown menus.
However, there are a few kinks to be worked out. If you search for a shirt, it includes images for all sizes, from XXS to 3XL, even if that brand doesn’t offer all those sizes.
Unavailable sizes are grayed out. Also, women’s sizes can vary across brands and even across individual items.
Overall, this new tool is a significant step forward for online shopping, particularly for women.
While it is limited to women’s tops and is only available on Google Shopping, it has the potential to push retailers and the fashion industry as a whole to be more diverse and inclusive.
Source: Wired
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