Creativity

What’s going on in the world of creativity?

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No DNA just RSA: Switch Energy Drink Sparks Laughter and Controversy with Bold New Trump Ad

In a move that is sure to energize political debates as much as its caffeine-fueled beverages do its customers, South African beverage company Switch has waded boldly into the heated waters of the 2024 election cycle with an advertisement that parodies Donald Trump in a playful yet pointed manner. The 60-second spot, which launched online […]

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No Walkers, No Game: David Beckham and Thierry Henry’s Advertising Masterclass

Walkers Crisps launched a hilarious new advert featuring football legends David Beckham and Thierry Henry titled “No Walkers, No Game”. The star-studded minute and a half long commercial sees the legendary footballers run out of snacks just as a big Champions League match is about to kick off. The advert starts with Beckham and Henry

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kit-kat-microsoft-windows-advert

KitKat Rides Windows Crash Wave With Brilliant “Red Screen of Death” Advert

In July 2024, computers running the Windows operating system worldwide crashed after a faulty CrowdStrike security update caused system failures. Millions of PCs displayed the iconic “blue screen of death” error message indicating the computer had encountered a problem. Chocolate bar brand KitKat wasted no time capitalizing on the mass disruption caused by the Windows

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Nik Naks launches new ‘Cheesy Kota’ flavour with help from Maglera Doe Boy

South African snack brand Nik Naks has launched their newest flavoured chip – ‘The Cheesy Kota’ – with the help of hip hop star Maglera Doe Boy. Doe Boy headlines Niknaks new 30-second advert which introduces the flavour inspired by the iconic South African township dish, kota. The kota is a beloved street food that

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Lamine-Yamal

Adidas Captures the Lamine Yamal Story in, “The Goat and The Kid” Advert

Adidas recently released an imaginative new advert called “The Goat and The Kid” that pays homage to football icons Lionel Messi and Lamine Yamal following their continental tournament successes with Argentina and Spain respectively. The advert depicts a literal goat standing proudly on a white podium with the number 10 etched below, a reference to

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Apple Trolls Android in new ‘Privacy on iPhone’ Advert

Apple is no stranger to launching attention-grabbing advertising campaigns, but their latest commercial may be their boldest privacy-centric spot yet. In “Privacy on iPhone”, cryptic camera-drone creatures stalk unwitting Android users, provocatively representing the unseen tracking and data collection that accompanies digital life on rival platforms. Of course, the ad has generated significant debate, with

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BIC-White-Out-Advert

“Make it Right,” BIC White-Out’s Brilliant Advert

Bic is known worldwide for its versatile and affordable pens and art supplies. In one of its most creative print adverts, Bic showcases the abilities of its white-out correction tape in a simple yet effective ‘before and after’ concept. The advert features a hand-drawn blue ink image of a car on a piece of paper.

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ON Releases Epic New Ad Starring Zendaya, Federer and Appling

Sports brand ON has released an exciting new advert starring actress Zendaya, actor Darnell Appling and tennis legend Roger Federer. The advert is a brilliant continuation of Zendaya’s character Tashi from her recent hit film ‘Challengers’. In the film, Tashi is a former tennis star turned coach navigating a love triangle with her ex-player and

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not-like-us-argentina

“Not Like Us”, Argentina gets Creative

Toronto-born rapper Drake had high hopes that Canada’s national soccer team could pull off an upset over defending World Cup champs Argentina in the Copa America tournament. However, those hopes were dashed after Drake allegedly bet $300,000 on Canada in their international friendly last week only to see Argentina cruise to a 2-0 victory. Drake

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abramson-cancer-center-billboard

The Clever Abramson Cancer Center Billboard Reminding Boomers About Cancer Screening

Public health campaigns aim to raise awareness and encourage preventative behavior, but they must first cut through the noise and grab people’s attention. An innovative billboard from the Abramson Cancer Center at the University of Pennsylvania achieved this goal with a witty message targeting the baby boomer generation. Referencing the now largely obsolete floppy disk,

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