admin

In the fast-paced world of fast food, branding plays a vital role in attracting customers and creating a lasting impression. In Zimbabwe’s fast food scene, the default branding strategy seems to be riffing off the tried-and-true red and yellow color palette made famous by category titans like Chicken Inn. Walk along any street in Harare

Leading Zimbabwean retailer Choppies has launched a new fried chicken brand called CFC (Choppies Fried Chicken) at its Whitecliff store. The new brand bears clear similarities to global giant KFC, from its name which mimics the acronym down to its packaging aesthetics. Are we going to witness another lawsuit in the chicken-wars? General consumers may