Adidas recently released an imaginative new advert called “The Goat and The Kid” that pays homage to football icons Lionel Messi and Lamine Yamal following their continental tournament successes with Argentina and Spain respectively.
The advert depicts a literal goat standing proudly on a white podium with the number 10 etched below, a reference to Lionel Messi who is widely considered the greatest player of all time and wears the iconic number 10 shirt for Barcelona and Argentina. Nearby is a baby goat or “kid” standing on the number 19, the jersey number of young Spanish sensation Lamine Yamal who is viewed as the future of La Furia Roja.
The kid goat appears eager and excited, leaning forward with its front legs lifted as if about to dart towards a football placed tantalizingly in front. This symbolizes the endless promise and potential of the 17-year-old Yamal as he looks to follow in the enormous footsteps of his idol Messi on the international stage after winning the Euro 2020 title in his breakthrough tournament.
The concept plays on the phrase “GOAT”, an acronym that stands for “Greatest of All Time” when used in reference to Messi. By featuring an actual goat, Adidas created an ingenious visual representation of Messi’s iconic status while tying his legacy to the rising talents he continues to inspire.
The advert gains extra resonance after Messi led Argentina to a record-equaling 16th Copa America title just over a month ago. Pictures also recirculated on social media of a young Yamal visiting Barcelona’s training facilities as a child, being given a special bath by Messi himself in an endearing photoshoot.
Following in the footsteps of his hero, Yamal had his European breakout in 2024 where he scored a goal in the semifinals against Italy before helping Spain down England in the final. The advert from Adidas captures the symbolic passing of the torch from one generation of football greats to the next on the global stage.
At just 17, Yamal has limitless potential and his success over the summer proves he possesses the talent needed to reach Messi’s lofty heights. “The Goat and The Kid” is a creative advertisement that celebrates the past and future of the beautiful game, highlighting football’s timeless power to inspire new generations.
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