Billboards

deadpool-wolverine-heinz

Heinz Leverages Iconic Heroes Deadpool and Wolverine in Witty Billboard Campaign

Leave a Comment / America, Billboards, News, Online Ads /

Heinz has created a brilliantly simple yet effective advertising campaign with a billboard that plays on iconic colour associations. Spotted alongside a movie poster for Deadpool and Wolverine, Heinz placed their own billboard displaying bottles of Heinz Tomato Ketchup and Heinz Yellow Mustard. The genius lies in how it draws parallels between the signature costumes […]

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abramson-cancer-center-billboard

The Clever Abramson Cancer Center Billboard Reminding Boomers About Cancer Screening

Leave a Comment / America, Billboards, Creativity, News /

Public health campaigns aim to raise awareness and encourage preventative behavior, but they must first cut through the noise and grab people’s attention. An innovative billboard from the Abramson Cancer Center at the University of Pennsylvania achieved this goal with a witty message targeting the baby boomer generation. Referencing the now largely obsolete floppy disk,

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kendrick-lamar-pop-out-concert

Kendrick Lamar lauches ‘Us’ billboards across Los Angeles

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Renowned rap superstar Kendrick Lamar has recently made a resounding statement in Los Angeles by erecting captivating billboards that capture a pivotal moment from his pop-out concert. These billboards serve as a powerful symbol of unity within African American culture, featuring a group photo taken during the concert with the resonant caption “Us.” Lamar’s victory

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cowrywise

Cowrywise Minimalistic Billboard: A Bold Marketing Move or Missed Opportunity?

Leave a Comment / Africa, Billboards, Campaigns, Case Studies, News /

In the digital age, where attention spans are short and visual stimuli are abundant, the power of effective advertising cannot be understated. Recently, Nigerian savings and investment platform, Cowrywise, made waves on social media platform X (formerly known as Twitter) with their minimalist billboard campaign. The billboard featured only the words “cowrywise.com” in bold, without

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Kenchic Billboard

Kenchic’s Ingenious Billboard: A Clever Twist on Breast Cancer Awareness

1 Comment / Africa, Billboards, Campaigns, Creativity /

Kenchic, a leading poultry supplying company in Kenya, has recently made a bold and creative move by commissioning an eye-catching billboard aimed at promoting breast cancer awareness. The advertisement features a graphic of a dressed chicken wearing a bra on its breasts, accompanied by the powerful message, “Early Detection Saves Lives, Get Screened today.” This

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KFC Canada Ad

KFC Canada’s Viral “Sorry Utensils, it’s Finger Lickin’ Good,” Campaign

1 Comment / America, Billboards, Creativity, Funny Ads /

KFC Canada has cooked up a cheeky new advertising campaign celebrating the joy of eating their finger lickin’ good chicken with your hands. The new campaign was led by Creative Director Dhaval Bhatt from the Agency Rethink. Centered around a 60-second commercial and billboards spreading across the country, the campaign leans into KFC’s iconic tagline

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