Insiders at Nike have revealed that the company has reportedly done a full fashion shoot using Artificial Intelligence (AI) only.
The photoshoot showcased Nike’s latest range of athletic wear and accessories, featuring AI-generated models instead of human models.
This move has significant implications for the fashion and creative sectors, including the potential cost savings of using AI only.
The use of AI in fashion photography has been growing in popularity over the past few years, with several brands experimenting with the technology.
However, Nike’s full fashion shoot using only AI-generated models is a groundbreaking move that is likely to set a new standard in the industry.
One of the main advantages of using AI in fashion photography is the potential cost savings.
Traditional fashion shoots can be expensive, with costs associated with hiring models, stylists, hair and makeup artists, and renting locations.
By using AI-generated models, brands like Nike can cut down on these costs significantly.
Another advantage of using AI in fashion photography is the increased creative control it provides.
With AI, brands can experiment with different poses, angles, lighting, and moods without having to rely on human models.
This can lead to more innovative and creative images that showcase the brand’s products in a unique way.
However, some critics have raised concerns about the use of AI in fashion photography. One concern is that it could lead to job losses for human models and photographers.
While this is a valid concern, it’s important to note that AI-generated models are not meant to replace human models entirely.
Instead, they are intended to complement them and provide greater creative flexibility and control.
The use of AI in fashion photography also raises questions about the future of creativity and art.
While AI can certainly be used to create stunning and innovative images, some argue that it lacks the emotional depth and humanity that is inherent in art created by human beings.
This raises questions about the role of creativity in a world where machines are increasingly being used to generate art and design.
