By Melody Korongwe In 2023, the Zimbabwean retail landscape began to shift. Edgars, one of the country’s largest clothing retailers, initiated a leadership overhaul in an effort to adapt to the challenges…
Category: News
What’s happening?
Zimnat’s Giant Ribbon-Wrapped House Stuns Harare, Igniting Social Media Frenzy
In the ever-evolving world of advertising, where capturing attention is increasingly challenging, Zimnat’s “Wrapped House” campaign stood out as a masterclass in creativity, emotional resonance, and strategic execution. Unveiled in the heart…
Nike’s Superbowl LIX Ad: “You Can’t Win. So Win” – Defying Doubt in Sports
by Melody Korongwe Nike recently unveiled its new brand anthem, “You Can’t Win. So Win,” during Super Bowl LIX in 2025. This powerful campaign celebrates the resilience and determination that define the…
Bolt Rebrands, Executes a Subtle Brand Refresh
by Melody Korongwe Since its inception, Bolt has grown to become a household name in over 600 cities globally, with 200 million people using its services daily. But in 2025, the company…
MBS Closes down Shoprite stores in Malawi due to Poor Hygiene, Consumers brunt the pain
by Melody Korongwe The recent closure of Shoprite stores in Blantyre and Lilongwe has sent shockwaves through the market, leaving consumers scrambling to find alternative shopping options. The Malawi Bureau of Standards…
OK Zimbabwe Shutdown: How the Closure is Reshaping Shopping Habits and Fueling Challenges for Consumers
by Melody Korongwe The recent closure of OK Zimbabwe branches,one of the country’s largest and most trusted retail chains, has dramatically reshaped Zimbabwe’s shopping landscape. For years, OK Zimbabwe was a staple…
Introducing Oreo Mocha Creme: A Bold New Coffee-Inspired Flavor for Oreo Fans
by Melody Korongwe Oreo, the iconic cookie brand that has delighted taste buds worldwide for over a century, is making waves again with the announcement of a new, never-before-seen flavor. Known for…
Harare Commuters Slam Kombi Drivers Over Poor Customer Service: Council Demands Transport Reform
by Melody Korongwe Harare, Zimbabwe – Commuter transport services in Harare have been a staple of the city’s transportation system, providing affordable and convenient travel options for thousands of commuters daily. Despite…
Walmart Rebrand: Walmart’s New Logo Sparks Online Conversation
by Melody Korongwe Walmart, the world’s largest retailer, has introduced a new logo in an effort to refresh its brand and appeal to a new generation of shoppers. The redesign has sparked…
Tailor’s troubles: When customer satisfaction goes awry
by Melody Korongwe Tapiwa Ziwaya, a skilled tailor in Chitungwiza, had built a reputation for his attention to detail and excellent customer service. Despite his decade-long experience in tailoring, a recent incident…