By Melody Korongwe In a move that has sparked discussion across Zimbabwe’s business and marketing circles, OK Zimbabwe has officially reverted to its traditional emblem, previously discarded in the 2023 rebrand, in favor of its recently introduced logo. The shift marks a strategic decision by the retail giant to return to its roots while maintaining […]
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By Melody Korongwe Dawtona, a prominent Polish producer of processed vegetables, has recently embarked on a transformative journey that is set to redefine its identity and elevate its position in the market. To achieve this ambitious goal, Dawtona partnered with Warsaw-based branding agency BNA (Brand New Attitude). Together, they unveiled a comprehensive rebranding initiative that
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By Melody Korongwe YouTube, the world’s largest video-sharing platform, has unveiled a subtle yet impactful brand refresh, showcasing its commitment to enhancing user experience and embracing contemporary design trends. At the heart of this refresh is a vibrant new hue, carefully crafted to honor YouTube’s legacy while modernizing its visual identity. With billions of users
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by Melody Korongwe Walmart, the world’s largest retailer, has introduced a new logo in an effort to refresh its brand and appeal to a new generation of shoppers. The redesign has sparked mixed reactions among customers and design experts alike. In a press release on January 13, 2025,the company announced a comprehensive brand refresh, including
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Kit Kat is getting a royal makeover. The iconic candy bar sold by Hershey in the United States has received a modernized logo design meant to better represent the brand. Gone are the curved letters and inner shadows, replaced by straight, bold typography set against a simple oval shape. The new logo was created by
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In a bold move that underscores its commitment to innovation and reliability, firebase has unveiled a striking new logo that blends modern aesthetics with a sense of stability. This refreshed visual identity not only captures the essence of the platform’s dynamic spirit but also signals a renewed dedication to being a trusted partner in the
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After years of middling results, the New York Jets are soaring once again – but this time off the field with a branding makeover that taps into the franchise’s golden age. With a revved-up logo, uniforms, and design aesthetic pulling straight from the 1980s, the Jets are banking that a dose of nostalgia will fuel
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African Logistics Financing Startup Thumeza has recently undergone an exciting rebranding process, marking a significant milestone in the company’s evolution. This rebranding includes a transition from their previous orange color palette to a vibrant shade of purple, as well as a transformation of their logo from an orange truck to a sleek word mark with
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Many had assumed retro logos were a trend of the past. But some seminal brands are taking an unexpected trip down memory lane as they rebrand and rethink their visual identities. Far from resting on past accomplishments, these innovators are finding inspiration in where they started to ignite excitement about where they’re heading. Honda is
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In a move that has sent ripples of excitement throughout the African streaming landscape, Showmax, the continent’s very own streaming giant, has recently undergone a remarkable rebranding. Showmax, owned by MultiChoice, has not only introduced a striking new logo but has also revamped its subscription packages, solidifying its position as the number one streaming service
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