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By Melody Korongwe In a move that has sparked discussion across Zimbabwe’s business and marketing circles, OK Zimbabwe has officially reverted to its traditional emblem, previously discarded in the 2023 rebrand, in favor of its recently introduced logo. The shift marks a strategic decision by the retail giant to return to its roots while maintaining
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A silent yet powerful transformation is reshaping the global food and beverage industry as Chinese brands increasingly expand beyond their traditional markets. No longer content with catering solely to overseas Chinese communities, these companies are aiming to become everyday staples in mainstream international markets, ushering in a new era of culinary globalization. Leading this movement
Chinese brands set targets on conquering new markets Read More »
By Melody Korongwe In a move set to redefine its corporate identity and strategic direction, EcoCash Holdings Zimbabwe is poised to undergo a significant rebranding, transforming into TN CyberTech Investments Holdings Limited. This decision, slated for an Extraordinary General Meeting (EGM) on June 13, 2025, marks a pivotal moment for the fintech giant, as it
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By Melody Korongwe Harare, Zimbabwe – Simbisa Brands, a leading quick-service restaurant group in Southern Africa, is pushing forward with an aggressive expansion strategy and customer experience upgrades as it approaches the end of its fiscal year on June 30, 2025. Group Chief Executive Officer Basil Dionisio emphasized the company’s unwavering focus on customer-centric growth,
Simbisa Brands accelerates regional expansion and enhances customer experience Read More »
By Melody Korongwe Harare, Zimbabwe,12 May 2025– Percent, a rising fintech company, has ignited a flurry of discussion across the digital landscape with the unveiling of its striking new visual identity, crafted the collaborative efforts of design agency MINO and acclaimed visual artist Angela Alberca. This comprehensive rebrand marks a significant evolution for the company,
Percent Rebrand: A bold visual shift sparks online buzz Read More »
By Melody KorongweIn an age dominated by bright white consumer goods, Naked Paper is choosing a different path—one that is honest, raw, and rooted in sustainability.Formerly known as Naked Sprout, the eco-conscious tissue brand has unveiled a bold rebrand with the help of London design studio Other way.The result is a visual and verbal identity
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Steward Bank Zimbabwe, originally founded as TN Bank by businessman Tawanda Nyambirai, has undergone another major rebranding—this time reverting to its roots under the new name TN Cybertech Bank. This change follows Nyambirai’s recent reacquisition of the bank from EcoCash Holdings Zimbabwe Limited (EHZL), a subsidiary of Econet Wireless Zimbabwe, owned by billionaire Strive Masiyiwa. From
TN Cybertech Bank: A Risky Rebrand for Steward Bank Zimbabwe? Read More »
By Melody Korongwe Uniqode’s recent rebrand, masterfully executed by Studiokoto, exemplifies this principle. Formerly known as Beaconstac, Uniqode has emerged with a fresh identity that reflects its mission to “Map Every Move” by seamlessly bridging the physical and digital worlds through advanced QR code technology. One of the most distinctive aspects of Uniqode’s rebrand is
Uniqode’s bold rebrand by Studio Koto Read More »
By Melody Korongwe Diana’s Seafood, a beloved Canadian seafood purveyor with a 45-year legacy, has undergone a striking transformation, courtesy of Montreal-based design studio, Wedge. The rebrand aimed to modernize the brand’s image while preserving its authentic roots, and the social media sphere has been abuzz with reactions. Wedge’s strategy centered on positioning Diana’s as
Diana’s Seafood Rebrand: A Fresh Catch with a Social Media Buzz Read More »